Instant strength,* moisture, & shine

Nothing beats a classic. From root to tip, your hair will be clean, conditioned, and ready to style. 

Clinically Proven Healthier Hair with Every Wash**
As Gentle as the Leading Sulfate Free Shampoo

* Strength against damage vs. non-conditioning shampoo
** Shampoo and conditioner system vs. non-conditioning shampoo

USAGE:
WHO: Great for any and all hair types looking for a daily dose of care - even those who perm or color treat.
WHEN: Daily to strengthen hair root to tip.
HOW: Lather into wet hair; repeat if you want to.